WNBA star Angel Reese and Nigerian musician Rema are personally investing in the fast-growing skincare company Topicals as part of its latest funding round. The move shows the athletes’ belief in the brand’s cultural relevance, especially at a time when many traditional venture investors are becoming more cautious.
Topicals, a beauty company known for its targeted skincare products, has closed a new financing deal that includes participation from both Reese and Rema. Their involvement reflects a broader strategy by the company’s leadership to lean into partnerships with high-profile cultural figures to drive growth and awareness.
Founder Olamide Olowe emphasized that the brand’s focus on authentic cultural impact — by working with influential personalities like Reese and Rema — is key to differentiating Topicals in a competitive market. This approach is especially important as some traditional investors pull back amid uncertain economic conditions.
Topicals launched in 2020 and has since built a devoted following for its accessible, skin-health-oriented products. With this new influx of capital and strategic backing from celebrity investors, the company aims to expand its reach even further.
